I am conviced. . .

that the main reason McCain lost is because his campaign typeface, Optima, blows. And not only does it regularly blow but compared to Gotham? No fuckin' chance.

Verdana v. Futura

Verdana and Futura are both sans serif typefaces. Verdana's x-height is significantly taller than futura's. The rounded parts of verdana tend to be more subtle where futura's are all based on circles. Also the peaks of a few of futura's capital letters are sharp where as verdana's are not. The dots of futura's i's are round while verdana's are square.

Type Comparison

Rockwell v. Times New Roman

The most obvious difference between these two is that Rockwell is a slab serif while Times N. R. is not. Times N. R. has a wide variety of modulation in its letters while Rockwell has one thickness across the board. Rockwell tends to have a circular curvature whenever it has curves while Times N. R. is more ovular.

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Arial vs. Helvetica

Arial is almost identical to Helvetica in most respects, but there are subtle differences. Arial tends to have small diagonal cuts at the ends of its letters instead of the horizontal or vertical cuts of Helvetica. The capital G of Helvetica has a spur while Arial has none. The most obvious difference is probably the leg of the capital R, the leg of Helvetica's R curves and straightens downward to the set width and briefly curves outward; while the leg of Arial's R shoots almost straight down to the set width.

TYPE COMPARISON

Georgia v. Didot

Both of these fonts are seriffed. Didot has strong thin slab serifs while Georgia has rounded brackets. Didot has stark contrast between the thick and the thin lines while Georgia has smooth transitions. Georgia is a more traditional (transitional) typeface, while Didot is a more modern.

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